Bring an idea, or a prototype that has hit its limits. Both start with Shape, and your quote is fixed before we build, in units you can see. No day rates and no surprises at the end of the month.
Two ways in
Both start with Shape
Shape is 14 days: we define the product with you, map it into slices, put a working prototype in your hands and fix the quote for everything that follows.
ShapeDays 0–14
I have an idea
£4,500
A product in your head, or on a page, and no build team yet.
ForA founder or product owner with a clear decision-maker who can turn decisions around in 48 hours.
ProblemYou know what you want to prove. You do not yet know what to build first, or what it will cost.
You getA product definition, a slice map, an interactive prototype and a fixed quote to take into Prove + Build.
Duration14 days, with a 45-minute call each week.
50% credited against a Prove + Build commissioned within 60 days
A Lovable, Replit or Bolt prototype that proved the idea and stopped short of a product.
ForA founder who has already built something that works in a browser, and needs it to become a product.
ProblemThe prototype shows what you want better than any brief, but it cannot take sign-in, real data or real users.
You getThe same Shape: a product definition, a slice map, an interactive prototype and a fixed quote. Your prototype is the input, so Shape starts from what you have learned.
Duration14 days, with a 45-minute call each week.
50% credited against a Prove + Build commissioned within 60 days
A brief is answered within two working days. Send the prototype link with it.
What happens next
Prove + Build, then Run
Shape fixes the quote. The two phases that follow are priced from the same list, and every phase stands alone: stop after any of them and keep everything.
Days 14–60Typically 6 slices
Prove + Build
£3,500 a slice
Your product, built as the slices Shape mapped, live in your own accounts from the first week.
ForAnyone who has finished Shape and wants the product built.
ProblemA quote is only useful if what ships matches it. Each slice is one releasable increment, so you can check the sum.
You getA walking skeleton on a production URL by day 30, and live to real “beta” users by day 60, with a weekly call and written update.
DurationDays 14 to 60. A first product is typically 6 slices (£21,000); 4 to 8 is the usual range, and Shape decides it.
Prove + Build starts from Shape. A brief is answered within two working days.
Days 60–90Invoiced at day 60
Run
£5,000
Thirty days of real use, measured, ending in a decision for you.
ForA product that went live at day 60 and now needs evidence, not opinions.
ProblemLaunch is not the answer. Whether to continue, hand over or stop is, and it needs real usage behind it.
You getA usage review, a hardening slice and the Proof report, which ends in a decision: continue, hand over or stop.
DurationDays 60 to 90. After day 90, Run continues month by month at £4,750 / month (one slice, support and a monthly insight review) or Run+ at £8,000 / month (two slices a month). Three-month minimum, billed monthly in advance.
Run follows Prove + Build on a product we built. A brief is answered within two working days.
The full arc, in the open: Shape £4,500 + 6 slices × £3,500 (£21,000) + Run £5,000 − Shape credit £2,250 = typically £28,250 at 6 slices.
Prices are reviewed quarterly; your quote is fixed at Shape and stays fixed. Add a slice, add the price of one. Swap a slice you haven’t started for one the same size, free.
In every engagement
Always included
Design prototype before buildYou click it before we quote it.
Tested deliveryEvery slice verified against its spec.
Live on your infrastructureFrom the first build week.
Weekly call and written updateDecisions recorded, links to what shipped.
Documented handoverAny competent team can continue it.
30-day warrantyIf it breaks, we fix it. No invoice.
Fair questions
Asked, answered
What exactly is a slice?
One releasable increment of your product, listed and priced in your slice map at Shape. The quote is a sum you can check, not a number you have to trust.
What if it takes you longer?
Our problem, not yours. That’s what fixed price means. The milestones are dated, the price is signed, and the 30-day warranty covers what ships. Overruns cost us, never you.
What happens after day 90?
The Proof report ends in a decision: continue, hand over, or stop. Continue usually means Run, a monthly partnership. Hand over means a documented transfer to your own team; everything already lives in your accounts. Stop means you walk away with the code, the record, and the answer.